2006/10/14

japanese tv commercials

Now the business is getting better after long long recession in Japan. I really cannot tell that cause my life itself hasn't changed at all but one of the way to realize the economic boom in Japan is to watch tv commercials.
when the business is bad tv producers just tried not to spend much money into tv show making. they were trying to make mostly low-budget programs like comedy shows or quiz shows with low-paid tv talents. so were commercials. but it's changing now and I get confused if I were back to the time of the economic bubble every time when I watch tv commercials. There are soooo many Hollywood celebs are on! okay, here's some example....

  • Tommy-Lee Jones
  • (he doesn't have a pride?)
  • Jack Bauer
  • (he doesn't have a pride either?)
  • Angelina Jolie
  • (she is a babe)

    these are only one of the many. there are still more like Scarlett Johansonn, Meg Ryan on coffee bevelege advertisement, Cameron Diaz on cell phone advertisement and etc....
    I wonder how much the companies pay for the these actors. Can they gain the payback from selling the products over the performance fees for them? I don't think so. The CalorieMate Jack Bauer is advertising is only $2 box of cookies. hmmmm.....
    I think it's kind of stupid that companies pay such huge wages for actors to make an advertisement (because you can make fun and efficient advertisement with low budget. good advertisement is the one which can leave strong impression on customers and it doesn't necessarily mean that it requires much money to be so. good example is play station commercials from SCE) but anyway it is fun to watch them.
    one of my favorite tv commercial from early 90's was the next.
  • Arnold Schwarzenegger
  • (there are many versions for this. you've got to check out youtube!)

    Aren't these hilarious?

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